Rock / Alternative

GenX is a music driven radio station, we don’t talk much, we just play one great song after another.


GenX target demographic

18 – 44 year olds

64% Men & 36% Women

64% Have had some college or a college degree

61% own a home

65% earn 50k+ annually 


GenX target demographics

18-44 year olds

There are more men listening to GenX then women at a 64% women and 36% men.

64% of the listeners have had some college or a college degree

61% of our listeners own a home

65% of our listeners earn $50k+ annually.

Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.

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