The marketing world is waking up to something we at La Super Caliente have known for quite some time… there is tremendous power and growth potential to be had by reaching the fast growing eastern Idaho Hispanic Population. La Super Caliente is not just a radio station… it’s a trust resource for the Hispanic population in our coverage area.
La Super Caliente target demographic
There are more men listening to La Super Caliente then women at a 60% men and 40% women.
47% earn $25k+ annually
KUPI has three target demographics
25-54 year olds
There are more men listening to La Super Caliente then women at a 40% women and 60% men.
47% of our listeners earn $25k+ annually.