Regional Mexicana

The marketing world is waking up to something we at La Super Caliente have known for quite some time… there is tremendous power and growth potential to be had by reaching the fast growing eastern Idaho Hispanic Population.  La Super Caliente is not just a radio station… it’s a trust resource for the Hispanic population in our coverage area.

Demographics

La Super Caliente target demographic

There are more men listening to Arrow then women at a 60% men and 40% women.

47% earn $25k+ annually

Ages 25-54 

Demographics

KUPI has three target demographics

25-54 year olds

There are more men listening to La Super Caliente then women at a 40% women and 60% men.

47% of our listeners earn $25k+ annually.

Coverage Area

La Super Caliente Coverage Map
La Super Caliente Coverage Map