99 KUPI | Sandhill Media Group - Eastern Idaho's #1 Country Radio
99 KUPI Country Radio

Country Radio

KUPI is “#1 for Country Radio” in East Idaho, with the largest coverage area of any country station in Eastern Idaho.  We support our listeners every day with a talented cast of On-air talent to drive interest in our local community.  Everything we do is intended to help the advertiser meet budgets and projections.  There are no surprises; listeners get the best music these country artists have to offer.

Demographics

KUPI has three target demographics

  • 18-34 year olds
  • 35-54 year olds
  • 55-64 year olds

There are more women listening to KUPI then men at a 53% women and 47% men.

50% of the listeners have had some college or a college degree

77% of our listeners own a home

48% of our listeners earn $50k+ annually.

Demographics

KUPI has three target demographics

  • 18-34 year olds
  • 35-54 year olds
  • 55-64 year olds

There are more women listening to KUPI then men at a 53% women and 47% men.

50% of the listeners have had some college or a college degree

77% of our listeners own a home

48% of our listeners earn $50k+ annually.

Coverage Area

Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.

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