Digital Marketing

Geofencing, Retargeting, Website, Video Production & More

Behavior

Activity

Locations

Behavior

Capturing the behavioral attitude of your target audience is key in the new digital age.  Knowing what your target audience does with their time gives great insight into targeting them for your products of services at the right time.  The best digital strategies always involve knowing who to target and when.  You do not need to target everybody, but you should target the ones who need your services or your products that you can provide to them at the right time.

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  • Will Reach out to a friend or family member before buying a product. 81% 81%
  • Use a review to make a purchase decision. 77% 77%
  • Shoppers spend over half their shopping time doing online research 42% 42%
  • All online activity is spent on social media 28% 28%

Activity

Your audience activity plays a crucial role in your marketing strategy to them.  The best thing that you can do is to make sure that your audience is the right audience based on their activities.  Many advertisers will tell you to do social media posts on a Facebook page, Instagram, Twitter and other platforms without ever getting you to the meat of digital marketing.  While doing all the social media marketing is good, you still will want to capture those people who should be in your audience.  Curating an audience based on their activities offers great advertising opportunities to the right audience at the right service or product at the right time.

Activity

Your audience activity plays a crucial role in your marketing strategy to them.  The best thing that you can do is to make sure that your audience is the right audience based on their activities.  Many advertisers will tell you to do social media posts on a Facebook page, Instagram, Twitter and other platforms without ever getting you to the meat of digital marketing.  While doing all the social media marketing is good, you still will want to capture those people who should be in your audience.  Curating an audience based on their activities offers great advertising opportunities to the right audience at the right service or product at the right time.

  • Will Reach out to a friend or family member before buying a product. 81% 81%
  • Use a review to make a purchase decision. 77% 77%
  • Shoppers spend over half their shopping time doing online research 42% 42%
  • All online activity is spent on social media 28% 28%

Locations

“Location, Location, Location” A common saying in business typically associated with where you should place your business to be the most effective.  Well in this modern age we can now gather the right audience for your product or service based off the locations that they frequent.  Many small businesses will not have a large database full of potential clients to bring into their business. 

That’s where geofencing technology comes in.  You can gain an audience of real people who frequent the places of your competitors and bring them into your store either online or brick or motor.  Perhaps a competition campaign is not right for you, then we can target locations based on your vertical chain.  If you know someone will go to Place A and then will need to go to place B, and you happen to be a Place B then doesn’t it make a lot of sense to target those who have been to place A with you message?