Sports Radio

980 the Zone is all sports all the time. If you are looking for sports talk listeners in East Idaho, you’ve found them! In addtion to the ESPN network programs, we broadcast the BYU Sports, Boise State Broncos, the Idaho Falls Chukars, and Local High School Games of the week, Football and Basketball.

Demographics

ESPN the Zone target demographic

25 year olds and older

There are more men listening to The Zone then women at a 84% men and 16% women.

61% Own a home.

78% Earn $50k+ Annually.

78% have had some College or a College Degree.

Demographics

KUPI has three target demographics

18-34 year olds
25-54 year olds
36-64 year olds

There are more women listening to KUPI then men at a 53% women and 47% men.

50% of the listeners have had some college or a college degree

77% of our listeners own a home

48% of our listeners earn $50k+ annually.

Coverage Area

2019-2020 EEO Public File Report | FCC Outreach Notice | FCC Applications | KSPZ Public Inspection File

Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.

Sports Radio

Demographics

ESPN the Zone target demographic

Demographics

KUPI has three target demographics

Coverage Area

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