980 the Zone is all sports all the time. If you are looking for sports talk listeners in East Idaho, you’ve found them! In addtion to the ESPN network programs, we broadcast the BYU Sports, Boise State Broncos, the Idaho Falls Chukars, and Local High School Games of the week, Football and Basketball.
ESPN the Zone target demographic
25 year olds and older
There are more men listening to The Zone then women at a 84% men and 16% women.
61% Own a home.
78% Earn $50k+ Annually.
78% have had some College or a College Degree.
KUPI has three target demographics
- 18-34 year olds
- 25-54 year olds
- 36-64 year olds
There are more women listening to KUPI then men at a 53% women and 47% men.
50% of the listeners have had some college or a college degree
77% of our listeners own a home
48% of our listeners earn $50k+ annually.