99KUPI Country Radio

Country Radio

KUPI is “#1 for Country Radio” in East Idaho, with the largest coverage area of any country station in Eastern Idaho.  We support our listeners every day with a talented cast of On-air talent to drive interest in our local community.  Everything we do is intended to help the advertiser meet budgets and projections.  There are no surprises; listeners get the best music these country artists have to offer.

Demographics

KUPI has three target demographics

  • 18-34 year olds
  • 35-54 year olds
  • 55-64 year olds

There are more women listening to KUPI then men at a 53% women and 47% men.

50% of the listeners have had some college or a college degree

77% of our listeners own a home

48% of our listeners earn $50k+ annually.

Demographics

KUPI has three target demographics

  • 18-34 year olds
  • 35-54 year olds
  • 55-64 year olds

There are more women listening to KUPI then men at a 53% women and 47% men.

50% of the listeners have had some college or a college degree

77% of our listeners own a home

48% of our listeners earn $50k+ annually.

Coverage Area